The FourBrand First Impression Strategy; We all know that first impressions are the most important, and result in an enduring positive opinion of your brand that can be almost impossible to change. The FourBrand First Impression Strategy is a focused branding process designed to enhance consumer perception of your brand messages and attitude.
The FourBrand team will create the right tools for you so that you have full control over this vital First Impression.
You can ask for a full and comprehensive process that we will develop for you, like many of our clients do, starting with a research, brand strategy through brand identity and a total brand experience. Some clients ask us for a short term project; small identity, or a web solution. We offer you a think tank. An immediate identity solution for evolutionary markets.
Our objectives in the research phase are to analyze and understand the client’s current projects, positioning, and branding, as well as the backdrop of external factors faced by the company. This phase is vital to formulating a strategy aimed at positioning the company’s image. In order to gain the maximum from the research stage, the following actions must be taken: Conducting a focus group and/or in-depth interviews with company personnel, clients, suppliers, potential clients, and agents. We survey all of the obstacles in your path regarding the changing conditions in each sphere of your activity. Option: Focus / Branding Training Session – Two intensive days during which your employees and managers take part in brainstorming and guided branding. The branding module is an essential tool, conducted in a retreat setting in order to most effectively implement the process. The conclusions drawn from this process are vital to the determination of a final strategy in cooperation with our client. The research phase is intended to bridge any gaps between the positions, views, and expectations of potential customers and those of similar or competing branding philosophies in your market. We analyze your company – including its vision, values, culture, target markets, infrastructure, differentiation, marketing strategy, trends, strengths, weaknesses, new products, service hierarchy, traditional values, customer perception, competitor analysis, and brand interaction points – in order to define its brand values.
During the strategy phase, the findings of the research phase are processed, and your brand’s media strategy for the upcoming years is formulated based on this data. The strategy phase includes the measures that will determine the guidelines for branding and publicity: defining your target population, your competitive edge, and your company’s guarantee policy, values, mission statement, differentiation, and unique selling proposition.
Designing and constructing a media-positioning strategy entails formulating a positioning platform and creating a positioning base for each type of activity. We do this through:
Name generation ● Imagery ● Typography ● Visual language ● Logo generation ● Color palette ● Tone ● Defining corporate and brand values ● Brand personality ● Defining brand vision and brand goals ● Positioning ● Unique selling point ● Brand architecture ● Brand DNA
Brand architecture means constructing a hierarchy of the company’s various brands. Brand DNA is the main value with which we imbue the brand while building the company’s rational and emotional brand values.
In the identity phase, commensurate with the strategic path and briefing, we implement the branding concept using a range of business and marketing tools.
The product of this phase is the brand guidelines booklet. In order to create this guidelines toolkit, we develop a media language that the client will use in the years to come. This entails defining the language’s principles and legality, the company’s logo, launch, and style, and the company’s business partners. We develop an individual branding that includes a guarantee slogan, headlines, texts, and other content to be used by various media in order to build the company’s visual concept.
The brand guidelines booklet is a company identity key tool, as it constitutes the client’s “Ten Commandments” – it contains the fundamental definitions of the brand as determined during the research phase. The overall solutions lie in identity, form, and color. The brand guidelines booklet is used as a tactical-operational device combining the brand language with every marking aspect (PR, publicity, design) and every country in which you operate.
It is the first impression and beyond. it is all about how your client feel like regarding your brand; Developing the tools that were described in the identity/brand guidelines booklet from a mobile device to a retail environment, from a film to an office building, from a web site to a letter – people experience brands throughout their day, in all sorts of ways. In a complex and fast-moving world, consumers and customers look for compelling brand stories that are clearly relevant to their needs.